Posts in category Exclusives


Exclusives

Namogoo CEO Chemi Katz: Malware Can Ruin the Customer Journey

When all goes well, the customer journey “ends with buying a product,” said Chemi Katz, CEO of Namogoo. “Hijacking interferes with the customer’s journey. It can be a pop-up that the company didn’t put there, or something that will lead a customer out of the website. It’s any interference that doesn’t come from the e-commerce business itself, but from a third party.”

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LSQ Software Engineer Ishita Mandhan: Find Your Community

“Girls in Tech is a global nonprofit. We focus on engagement, education, and empowerment of girls and women in technology,” said Ishita Mandhan, a software engineer at LSQ and program director for Girls in Tech. “It’s important to provide the support network to help women to develop their careers in STEM fields. Girls in Tech’s Global Classroom “teaches girls and women around the world.”

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Content Analytics’ VP Kenji Gjovig: There’s Chum in the E-Commerce Waters

Content management is all about making sure that a product item page “has all of the information that a customer needs to buy an item or have a good experience with it afterwards,” said Content Analytics VP Kenji Gjovig. “A content management system has the ability to set up new items, post images and video, and create a robust title and detailed item description.”

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Helpshift VP Tushar Makhija: Not All Customers Will Help You Make Money

“As services are getting more and more mobile, service needs to get mobile as well,” said Helpshift VP Tushar Makhija. “If you look at customer service over the last 10 to 15 years, first it was all about average handling time. If you grew quickly as a business, you needed to stack up a call center. The next five to six years were all about self-service, so technology started building up.”

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LogicHub CPO Monica Jain: Focus on Results

“I was always interested in analyzing the data,” said LogicHub Chief Product Officer Monica Jain. “I was introduced to a company that was a pioneer in the market, and that’s where my career in security started. I fell in love with security because it’s all about finding and analyzing the data, and about crunching the data. That’s how I started with security. I’ve never left it since then.”

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Congressional App Challenge Director Rachel Décoste: Get on Board the Tech Train

“Coding is one of the most in-demand skills. There’s a myth out there that you need to have this skill only if you work with computers, but as society develops, you’re going to see coding in every field. This is a skill that’s needed in all job sectors,” said Rachel Décoste, director of the Congressional App Challenge. “The jobs of tomorrow will require, if not coding, at least an understanding of how it works.”

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Zyme CCO Ted Dimbero: Connecting the Channel Data Dots

“Channel data management is about providing high-tech companies with all the data and information they need to effectively manage their distribution channels, sales and marketing,” said Zyme CCO Ted Dimbero. “Traditionally, companies have relied on managing the channel fairly blindly. They may get monthly data, but a lot of the data is incomplete or too late to make important decisions.”

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Multitasking CTO Heather Wilde: Making the World More Like Star Trek Than Skynet

“I care about helping more women get into technology, so I spend a lot of time teaching girls from sixth grade to high school so that they’re more educated about STEM fields,” said Heather Wilde, CTO of ROCeteer and TWIP. “I’m also chair of the engineering school’s advisory board at the University of Nevada, Las Vegas, to help steer the school toward new directions.”

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Alteryx CCO Olivia Duane Adams: Women Do Think Differently

Analytics is “about having a sense of curiosity — the ability to look at data and say, ‘what is it telling me?'” said Olivia Duane Adams, chief customer officer at Alteryx. “I define analytics as ‘the ability to ingest any and all relevant sources of data that might help answer a question being asked.’ Analytics is the ability to use all the data you have to answer a question.”

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Trustify President Jennifer Mellon: Diversity Is Good Business

“My team has always, from day one, been 70 percent female,” said Trustify President Jennifer Mellon. “You know, we’re not a flower delivery service — we’re doing private investigation. It’s not a space women often lead in, so I’m really proud of that. … Over 45 percent of my team identified with a protected minority population — including LGBT, race, ethnic and religious minorities.”

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Swiftpage CEO John Oechsle: Better Interactions Lead to More Transactions

“There are groups within companies that don’t want to interact with a full-blown CRM application,” said Swiftpage CEO John Oechsle. “They want to access it based on the functions they want it to perform. These small purpose-built apps are going to continue to evolve. Also, people want to interact with software using voice … . They don’t want to sit there and type.”

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Metis CDS Debbie Berebichez to Women in STEM: Chase Your Dreams

“I’ve helped shape the conversation,” said Debbie Berebichez, chief data scientist at Metis. “It’s empowered me to mentor young women and also to shape policy. At Metis, we offer a scholarship to women and minorities, so we do things actively to bring women in. I also try to recruit and hire women. Even though it’s a tech company, over 60 percent of the employees at Metis are women.”

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Zuora VP Matt Darrow: The Intelligence of the Subscription Model

“We think of ‘subscription’ broadly,” said Matt Darrow, VP and general manager of product at Zuora. “It’s when companies do business with customers with whom they have a known relationship, and those relationships are sticky. The subscription model is great for engagement because companies know that in order to be successful they need to deliver ongoing services that keep providing value.”

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A Better World President MarySue Hansell: Getting Real With a Virtual Do-Good Game

“We saw that there was a lack of kindness, a lack of empathy … and we thought it would be nice if we could use technology to do something about it,” said MarySue Hansell, president of A Better World. “We thought Facebook offered a wonderful opportunity to use a large technical platform to create a virtual world that would have a big impact, with a game that emphasizes positive thinking.”

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A Better World President MarySue Hansell: Getting Real With a Virtual Do-Good Game

“We saw that there was a lack of kindness, a lack of empathy … and we thought it would be nice if we could use technology to do something about it,” said MarySue Hansell, president of A Better World. “We thought Facebook offered a wonderful opportunity to use a large technical platform to create a virtual world that would have a big impact, with a game that emphasizes positive thinking.”

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